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TRE³ (pronounced as ‘TRE-CUBE’ for TravelRetail Equipment, Entertainment & Experience) is an independent company, fully rebranded in 2016 from its former name “Airshop / Airshop-Solutions” and powered by Newrest Group.
TR − TRAVEL RETAIL, With the Travel Retail formula, the teams generate coherent and effective communication between client passengers, crew, organizations and suppliers; through attractive menu card and catalogue design and marketing, clear sales strategy, efficient retail supply management and logistical & digital innovation.
E¹ − EQUIPMENT, TRE³ creates, develops, designs and produces concepts for the on-board services, adapting flexibly to the corporate identity to generate value for your company with elements such as rotable, disposable, and hard equipment as well as incorporating the ‘POS’ and back office management.
E² − ENTERTAINMENT, TRE³ takes the concept of entertainment to new heights with the possibilities of the digital world. A new means of generating on-board income through integral services for digital media, strategic partners and numerous options in terms of software, contents, and applications such as with the implementation of the Airfi® solution.
E³ − EXPERIENCE, TRE³ aim is to enhance all the experiences related to the whole concept of services that TRE³ can provide to their clients. Together with the clients, we will make the passenger experience more comfortable and joyful via the entertainment options, purchasing via their own devices, pre-ordering options for their own ease and comfort and many more. When it’s related to the crew, TRE³ engages the crew in the sales journey on-board to meet and exceed the expectations of passengers.
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